SEO and GEO knowledge base

How to Get AI to Recommend Your Solo Business: Spell Out Who You Are, What You Do, Where You Work, Who It's For and What Proves It

AI recommends people it can find and check. A table of what AI wants to know and where to write it, plus a step-by-step list one person can finish.

For: Solo businesses

GEO on Zero Budget: 5 Small Tasks in 30 Minutes a Week

You can start without buying a tool: a 30-minute weekly schedule, what five free tools each show, three things to skip, and how to tell whether you're making progress.

For: Solo businesses, Local businesses

What Is GEO? The Complete Beginner's Guide to Generative Engine Optimization

GEO (generative engine optimization) is the practice of getting your brand mentioned and recommended in answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. This guide covers what GEO is, where the term comes from, how it differs from SEO, which AI crawlers to allow, and five steps to start.

How ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude Each Choose What to Recommend

The five platforms build their answers in different ways. Some search every time, others only when needed. A table from the official docs, plus what you can actually do and what no one knows.

Is Checking ChatGPT Enough? We Tested One Brand Across Four AI Engines and Found a Gap of More Than 3x

Same brand, same prompts, and four engines can report visibility that differs by more than 3x. Look at only one and you'll misread where you really stand. Includes two sets of real test data.

For: E-commerce and B2B, Marketing agencies, Going international

When Customers Ask ChatGPT or Google for a Recommendation Nearby, Here's How Your Business Shows Up

When AI answers “what's good near me,” it searches based on the customer's approximate location, then picks businesses from listings, reviews and web pages. Here's what the platforms say, what you can do today and how to check for yourself.

For: Local businesses, Solo businesses

Google Business Profile Checklist: Fill In Every Field by Google's Rules So AI and Customers Understand You

For AI to understand your Business Profile, every field needs to follow Google's rules, stay current and match your website. This checklist goes field by field, then covers Apple Maps and Bing.

For: Local businesses

USHow Local Businesses in the US Get Recommended by AI: Google, Apple, Bing, Yelp, Reddit and the FTC Review Rule

AI assistants answer “near me” questions from public listings and web pages. Here's what Google, Apple, Microsoft, OpenAI, Yelp, Reddit and the FTC officially say, plus a checklist you can finish this week.

For: Going international, Local businesses

Measuring AI Visibility in Asian Markets: Why Translated Prompts Give You the Wrong Answer

Translating English prompts into Japanese does not measure the Japanese market. Three failure modes, and what accurate multi-market measurement requires.

For: Going international, Marketing agencies

How Restaurants Get Recommended by ChatGPT and Google AI: How Diners Ask, What AI Needs to Know and What to Do Today

Diners who ask AI for a restaurant bring conditions: area, occasion, budget, dietary needs and reservations. Here's the information AI needs, how to fill in your Google menu, the US rules on reviews and influencers, and what you can do today.

For: Local businesses

How Hair, Nail and Beauty Salons Get Recommended by AI: What Clients Ask, What AI Needs to Know and Claims to Avoid

When clients use AI to find a hair, nail or lash studio, AI needs to find your services, prices, specialties and booking details. One table shows where to write each one, then we cover the US claims to avoid.

For: Local businesses, Solo businesses

How Medical and Dental Practices Get Described Correctly by AI: What Patients Ask, What AI Needs and Where US Advertising Rules Draw the Line

AI describes a practice from basic facts: specialties, providers, hours and how to book. Here's how to write them completely and the same way everywhere, and how FTC, HIPAA and CMS rules apply to claims, patient photos and review replies.

For: Local businesses

How Gyms and Fitness Studios Get Recommended by AI: What People Ask, What AI Needs to Know, and How to Spell Out Prices and Contracts

When people ask AI to find a gym, they ask about price, contracts and whether it's good for beginners in the same breath. Put your plans, contract terms, facilities, trainers and trial visits on your website in plain text, match your Google Business Profile to it, and make sure your pricing and sign-up terms meet federal and state rules.

For: Local businesses, Solo businesses

How Tutoring Centers Get Recommended by AI: What Parents Ask, What AI Needs to Know, and Where Advertising Rules Draw the Line

Parents ask AI where to find the right tutoring for their kids. Spell out subjects, class formats, tutors, schedules, tuition and refunds, trial lessons and your business details, keep your marketing claims backed by evidence, and AI and parents can both find you and trust you.

For: Local businesses, Solo businesses

How B&Bs and Small Inns Get Recommended by AI: How Guests Ask, What AI Needs to Know and Which US Rules Apply

Guests ask AI very specific questions when they look for a place to stay. Here's the information AI needs, the lodging fields in Google Business Profile, and the US rules on total prices, accessibility and local permits to check.

For: Local businesses

How Online Stores Get Their Products Recommended by AI: How Shoppers Ask, What Product Pages Need, and What Google and OpenAI Officially Say

When AI answers shopping questions, it reads product data, product pages and online reviews. Based on Google's and OpenAI's own documentation and US federal rules, here's what data to hand over, how to write product pages and what not to do.

For: E-commerce and B2B

Website Technical Checklist: Which AI Crawlers to Allow in robots.txt, and What to Do About Structured Data and llms.txt

When AI search doesn't cite you, the problem often isn't your content. It's crawlers stuck at the door. From the official docs: which crawlers to allow, which you can block, what to check in your CDN, and what to expect from structured data and llms.txt.

For: Web designers, E-commerce and B2B, Marketing agencies

How to Choose an AI Visibility Monitoring Tool in 2026: A 6-Step Checklist

Before you compare prices, check three things: which AI platforms a tool actually queries, whether it measures you against the questions real buyers ask, and whether one report can be compared with the next.

For: E-commerce and B2B, Marketing agencies

AI Visibility Tools Compared (2026): What We Could Verify on Each Vendor's Site

Positioning and published prices for Profound, Otterly.AI, Peec AI, Scrunch, Ahrefs Brand Radar and iKala Kuroma, checked on each vendor's own site, plus what we could not verify and where our own tool does and doesn't fit.

For: Marketing agencies, E-commerce and B2B

A Real Before-and-After: From Zero Citations to Being Cited by ChatGPT

Starting point: 3.4% weighted visibility, 0 of 39 citations from our own domain. After four actions, ChatGPT fetched and cited our service page. Includes what we will not claim, and why.

For: Local businesses, E-commerce and B2B, Marketing agencies

What Do AI Visibility Tools Cost in 2026? Published Prices, and the Four Variables That Actually Decide Value

Monthly price tells you almost nothing on its own. What matters is how many brands, prompts, engines, and re-runs it buys. Verified prices included; unverifiable ones marked as such.

For: Marketing agencies, E-commerce and B2B

Why Use a Tool When You Can Just Ask AI Yourself? The Free Method First, Then When It's Time to Switch

Asking AI yourself works, and it's free, so we'll teach you the full method first. Then we cover where manual tracking goes wrong, and at what scale a tool is genuinely worth it.

For: Local businesses, Solo businesses, E-commerce and B2B

How Agencies Can Sell GEO to Small Businesses: Three Service Packages, Hours, Pricing and What Not to Say

The easiest way to sell GEO to small businesses is in three packages: a one-time audit, monthly tracking, and content and local optimization. What each one delivers, where the hours go, how to price from cost, what to ask at the first meeting, and which promises never to make.

For: Marketing agencies

AI Visibility Monthly Report Template: A Five-Section Format and Plain-English Wording for Client Owners

A monthly AI visibility report for small business owners only needs five fixed sections: this month's 3 numbers, each platform separately, lost prompts, what was done this month and next month's plan. Includes template tables, a way to explain why AI answers move, and what never to promise in a report.

For: Marketing agencies

How GEO Tools Charge: Common Pricing Models and What to Prepare Before Asking for a Quote

GEO tool prices are hard to compare because the units differ: monthly plans, credits, tiers by brand or prompt count, enterprise-only quotes, or tools bundled into a managed service. This covers the pricing models and how to compare them, without a price list.

For: Marketing agencies, E-commerce and B2B