AI Visibility Tools Compared (2026): What We Could Verify on Each Vendor's Site

    By TriloAI Editorial TeamPublished Rewritten Updated

    A quick disclosure first: we build GEO by TriloAI, one of the tools in this category. That is why this page has no scores, no rankings and no "winner". Instead, we visited each vendor's official site (most recently on October 2, 2026) and wrote down what they say about themselves and what they publish about pricing. Where a page did not show something, we say so rather than guess.

    What these tools do

    AI visibility tools send a set of questions to AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews on a schedule, then record whether your brand is mentioned, whether it is recommended, which competitors appear and which sources the answers cite. The core job is similar across vendors. The differences are in which engines and markets they cover, how questions are written, how often they run, and how the results are reported.

    At a glance (checked October 2, 2026)

    ToolHow the vendor describes itPublished pricingNotes
    Profound"The AI Platform to Power Your Marketing"7-day trial; Enterprise by quote; an agency Growth plan priced in credits. No fixed monthly price shown.When we checked on August 23, 2026, the pricing page listed US$99 and US$399 per month.
    Otterly.AI"AI Search Monitoring Tool: Track ChatGPT, Perplexity & Google AIO"Lite US$29, Standard US$189, Premium US$489 per month; Enterprise by quote.Annual billing is discounted; there is an Agency Partner program.
    Peec AI"AI Search Analytics for Marketing Teams"Has a pricing page, but the prices load after the page renders and we could not read them.Check the vendor directly.
    Scrunch"The AI Customer Experience Platform""Pricing starting at $250 a month."—
    Ahrefs Brand Radar"See ANY brand's AI visibility"Custom prompts from US$50/mo; AI Visibility Index from US$199/mo; US$699/mo for all models (checked September 28, 2026).Part of the Ahrefs SEO suite. On October 2, 2026 the page showed prices in euros, so the currency appears to depend on the visitor's location.
    iKala Kuroma"Free AI Visibility Audit | GEO, AEO, AISEO"Free tier; Starter US$39, Pro US$79, Business US$249, Enterprise US$699 per month.Built by iKala (Taiwan). The site lists six engines and 142 markets.
    GEO by TriloAI (ours)AI brand visibility monitoring for marketing agencies and brandsPlans from US$198 a month (see pricing). A free quick check that looks at ChatGPT only (one per email, no sign-up).Six markets: Taiwan, US, Japan, Korea, China and Global.

    Prices and plans change often, and some pricing pages load their numbers with JavaScript, which is why we could not read Peec AI's. Before you buy, confirm the current plan on the vendor's own site. For how these pricing models differ (subscriptions, credits, tiers and quotes), see how GEO tools charge.

    Five questions to ask before you choose

    1. Which engines does it measure? A tool that only checks ChatGPT will miss very different results on Gemini and Google AI Overviews.
    2. Who writes the questions, and in which language? Questions translated from English tend to surface global brands instead of the local competitors buyers actually see.
    3. Can every number be traced back to the original AI answer? A score you cannot trace is hard to defend to a client or a manager.
    4. Does it separate "mentioned" from "recommended"? Appearing once in passing is worth far less than making the shortlist.
    5. Do the questions stay the same between runs? If they change, month-over-month scores are not comparable.

    Where GEO by TriloAI fits — and where it doesn't

    • It fits if you work across Taiwan, Japan, Korea or China and need questions written the way local buyers ask, with local competitors — not English questions run through a translator.
    • It fits if China matters: for that market we measure DeepSeek, Kimi and Qwen instead of ChatGPT, Gemini and Perplexity.
    • It fits if you are an agency that needs white-label reports you can hand to clients and re-run month to month (up to 15 questions × 5 AI platforms per analysis, or 3 platforms for the China market). See the agency plan.
    • It does not fit if you only need a one-off audit, if you only sell in English and already use Profound or Ahrefs, if you want social listening (forum and social chatter), or if you want someone to run the optimization for you.

    How we checked, and a correction

    Everything about other vendors on this page comes from their public websites as they appeared on October 2, 2026, except the Ahrefs Brand Radar prices (September 28, 2026); Profound's earlier prices come from our August 23, 2026 check. We did not sign up for paid plans, so we have not tested features that sit behind a login.

    Correction (September 28, 2026): an earlier version of this page, first published on August 18, 2026, gave each tool a score out of 5, ranked our own tool first, described our competitor list as "zero-hallucination", and listed estimated price ranges we had not verified. We removed all of that. What we can say about our own checks is narrower: after each analysis, the 40 most-mentioned competitor names are looked up with a live Google search, and names we cannot find are removed.

    Is there a single best AI visibility tool?

    Not in any useful sense. The right choice depends on which markets and engines you need, how many brands you track, and whether you need client-ready reports. Start with the five questions above and a short trial where one is offered.

    Why doesn't this comparison score or rank the tools?

    Because we make one of them. A vendor scoring its own product is not a neutral review, so we stick to what each vendor publishes and mark what we could not verify.

    How much do AI visibility tools cost?

    Among the published prices we could read on October 2, 2026, entry plans ran from free (Kuroma's free tier) or US$29/month (Otterly.AI Lite) up to US$699/month at the top tiers, with enterprise plans quoted separately. GEO by TriloAI is US$198 to US$1,198 a month (published October 14, 2026).